Master of Arts in Marketing

The objective of the MA in Marketing is to provide learners with the skills and understanding in marketing & branding that align with good strategic decision making to maintain organisations’ competitive advantage.


The objective of the MA in Marketing is to provide learners with the skills and understanding in marketing & branding that align with good strategic decision making to maintain organisations’ competitive advantage.

Learners acquire knowledge through an integrated approach of theory in marketing, branding consumer behaviour and digital communication management and practice using real-time activities. Successful completion of this qualification will develop learners’ strategic marketing management, consumer behaviour and branding skills and their ability to focus on the requirements of implementing an organisation’s strategy.

Entry requirements

For entry onto the Master programs, learners must possess:

  • An honours degree in related subject or UK level 6 diploma or an equivalent overseas qualification
  • Mature learners with management experience (learners must check with the delivery centre regarding this experience prior to registering for the programme)
  • Learners must be 21 years old or older at the beginning of the course
  • English requirements: If a learner is not from a majority English-speaking country must provide evidence of English language competency.

Program Learning Outcomes

  1. Gain a sound and coherent foundation in strategic marketing, such that they will be able to define and execute practical strategic marketing interventions that exist in professional practice

  2. Apply analytical ability and problem-solving skills in the context of marketing management; Synthesise and critically evaluate theoretical frameworks of strategic marketing, consumer behaviour, brand managements, digital marketing, market research and, design and innovation as applied to marketing

  3. Demonstrate an understanding of the practical value of these frameworks in a range of strategic business situations

  4. Create frameworks for understanding and analysing strategic marketing processes in diverse organisational types, encountering different and changing marketing environments

  5. Develop practical research and analytical capabilities in the context of market/driven strategy, and in particular in the formulation of value propositions in provider/customer relationships

  6. Review, modify, synthesise and apply transferable strategic marketing, branding, consumer behaviour and digital marketing concepts and skills in the management of product and market development, in particular from the strategic perspective

  7. Critically assess market-sourced data and information from a variety of organisations and use this for strategic marketing and decision making.

  8. Evaluate a variety of creative approaches to product and service design, creativity and innovation that may contribute to organisational wealth and solve organisational problems.

  9. Demonstrate personal development and learning skills applicable to marketing practices in the marketing environment


After finish the program, learners could earn:

  1. OTHM Level 7 Diploma in Strategic Marketing (Accredited & Recognition No. 603/5946/8) and
  2. Master of Arts in Marketing from SIMI Swiss.


The program has a total of 180 credits, 1800 hours Total Qualification Time (TQT) and 800 Guided Learning Hours (GLH) for the completed qualification.


Contemporary Issues and Principles of Marketing


Consumer Behaviour and Market Communications


Digital and Social Media Marketing


Contemporary Challenges and Strategic Marketing


Strategic Brand Management


Marketing Research Project

Capstone Projects60300/600

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